Overview and goals

The goal of the this course is to help you create a cohesive web presence that helps readers find you, connect with you, and purchase your books.

Building your platform on the World Wide Web is just one step in the publishing journey for an independent author and it's an important one. In this course you will:

  • Understand your website options and choose a solution
  • Choose a domain name and web hosting company
  • Get a personalized email address
  • Enroll in an email newsletter service
  • Create a lead magnet
  • Build a high-converting website
  • Create a social media presence
  • Incorporate a consistent brand across the web

Okay, let's go to the first lesson.