Build Your Online Platform

Build your email list, create a lead magnet, a website, and engage in social media

Marketing begins now, at the very start of your publishing efforts, and your website is the foundation of that marketing effort.

Your website is a storefront and a scrapbook, a place to attract, inform, connect, collect, and communicate. Your website is “You-Central.”

This course offers lifetime membership and a 30-day 100% money-back satisfaction guarantee.

Here's what you'll learn

  • Understand your website building options and choose a solution
  • Choose a domain name and web hosting company
  • Get a personalized email address
  • Make your website a "high-converting" website
  • Choose an email marketing service
  • Create a lead magnet
  • Incorporate a consistent brand across the web
  • Understand and use metadata and Search Engine Optimization (SEO)
  • Create a social media presence

There will be homework, worksheets, to-do lists, and other extras to help you adjust your strategy and realize the vision you have for your book and your future as an author. Ask questions, get feedback, encouragement, and community in our Facebook group. Join a call during office hours. And there is a 30-day 100% money-back satisfaction guarantee.

The Dark Tempest

Just wanted to say thanks for the content of the course I took last year. It is true that the Write Publish Profit bundle was somewhat overwhelming, but your course was one of the best involved, and for me at least, definitely the most practical. Thanks in large part to your course, I now have my website up and running, which I built entirely on my own, along with matching accounts on other social media platforms. Everything is starting to come together and I expect my first novel, 'The Dark Tempest', to be up for presale within the next few weeks!

Nathan Cooper, Author, The Dark Tempest

"Carla’s course is a must for the novice and seasoned self-publisher alike. She lays out the essential steps in a logical and understandable way. She’ll answer questions you didn’t know you had about the publishing industry!"

—Jeanette F. Chaplin, Ed.D., Author, Fireweed Glow

"It's actually fun to take these lessons. They are full of good advice, practical tips, and they include tons of resource material, all presented in a manner that is easy to follow and use. Carla's infectious, bright personality and generous willingness to help others work their way through the jungle of self-publishing is evident throughout the course."

Tamara Merrill, Author, The Augustus Family Trilogy

You have questions about your domain name, web hosting, Wordpress or SquareSpace or Wix, GoDaddy or BlueHost, MailChimp or Constant Contact, landing pages, lead magnets, metadata, and SEO.


Your domain name

Branding! Are you kidding? Your name is your biggest brand so don't be shy. Get your name. I'll show you how.

Web hosting

A web hosting company handles all the geeky tech stuff for you so you can build your website. You'll learn how to choose one.

Website building

Your web hosting company may have WordPress theme builder service built in. You can choose one of their themes to start off, just because it's easy, or upload a premium theme. You'll learn where to purchase premium themes and how to hire a professional if you need to so that your website markets you and your writing. You'll also learn about a low-cost service I recommend to do it all for you.

Your blog

Your blog is an extension of your website. There's no need to choose a separate blogging service.

Your email marketing list

The most important function of your website and blog is to create a connection with readers by getting them to hand over their email address. When they give you their email address, they have given you permission to contact them directly.

The ethical bribe

Website visitors are tired of being sold to, so entice them with an “ethical bribe.” This could be a free story, tip sheet, or anything you can think of that has informational or entertainment value to your audience.

Easy, but maybe a little tedious

This module will take the mystery out of creating a website, blog, and email marketing newsletter so you can get started or improve the site you have today. There are several solutions including one that takes about one hour to build. I'm not kidding.

Web marketing is the easiest marketing you'll do

Let the power of internet search help you market your book. Your web presence and proper SEO (Search Engine Optimization) is "passive" book marketing. It's the easiest book marketing you'll do! Let Google and Amazon search lead readers to you and your book.

This course helps you set up a cohesive, branded, internet presence. You'll learn about do-it-yourself and do-it-for you website options in various price ranges. You'll learn how to set up an email list and deliver a lead magnet. You'll learn how to create branded website and social media banners, too.

Take this step toward succeeding in your career as an author now. Let's do this!


Companionship | Encouragement | Guides | Worksheets | Community


Get started now!

This course is easy enough for newbies and enlightening for those like myself with publishing experience. If you are interested in going the indie publishing route, I suggest you start here and travel with Carla!"

Karen Kappe, Publisher, Tragus Media Project


You can do this!

Many authors long for a vibrant home on the web, but most don't take the steps to actually make it happen. So, just by starting, you're actually halfway there. Pat yourself on the back and let's get busy!

You won't be alone. You'll be guided along the path with regular webinars, blog posts, and Q&A sessions. You can also comment on each lesson and join the private Facebook group for discussion, feedback, and promotion.

"Carla’s teaching abilities, to not only explain writing in general, but to provide the knowledge necessary to take one's book from start to fruition is much appreciated by the seasoned author as well as one just starting out. Her accomplishments speak for themselves! My writing career has only been possible by the commitment of Carla to teach everything that one needs to know."

Dan Dockery, Upstart Author


Your Instructor

Carla King
Carla King

Carla King is the founder of the Self-Publishing Boot Camp educational series of books and workshops. With a background in technical writing and a passion for travel, she started self-publishing her bicycle and motorcycle adventure travel books in 1994. Since then, Carla has helped many others in their writing and publishing journeys.

King has been known as a leader in self-publishing education since 2010 with Self-Pub Boot Camp courses and books and her Destination Published concierge services. She organizes the self-publishing and technology track for the San Francisco Writers Conference, works as an industry advisor, speaks at publishing conferences, podcasts, and other events.

As the author of many books (on adventure travel) and as a publishing consultant, her firsthand knowledge makes King one of the most trusted guides in the industry. Her Self-Publishing Boot Camp Guide for Authors is the most comprehensive how-to manual for independent authors today. Authors and publishers around the world also count on her Consumer’s Guide for Self-Publishers with reviews of the tools and services that help independent authors publish.

Course Curriculum

Available in days
days after you enroll
  Domain Names: Your Address on the Web
Available in days
days after you enroll


The Create Your Publishing Business course is the second course in the Self-Publishing Boot Camp bundle of six courses.

You can purchase this course separately or as part of the six-course bundle

  1. The Self-Publishing Freedom Course
  2. Create Your Publishing Business
  3. Design and Format Your Book
  4. Distribute Your Book
  5. Sell Your Book Direct
  6. Book Marketing and PR

Bonuses with the bundle

  1. Lower price
  2. The Self-Publishing Boot Camp Guide for Authors, 4th Edition ebook
  3. The Consumer's Guide to Writing & Publishing Tools & Services ebook
  4. Lifetime membership in all the courses and additional courses, even at the low beta price
  5. Handy worksheets and cheat sheets
  6. Membership in a private Facebook group
  7. Regular live webinars and Q&A sessions


Frequently Asked Questions

When does the course start and finish?
The course starts any time you like. It is a completely self-paced online course - you decide when you start and when you finish. Some authors take the course quickly and come back to it when they're ready to take action. Others spend four to six weeks stepping through each lesson and performing each task as they go.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 15 days and we will give you a full refund.

Get started now!