Watch or listen to my 5:52-minute welcome and overview of this module on setting up your website presence as a major marketing effort for your author platform.
Marketing begins now, at the very start of your publishing efforts, and your website is the foundation of that marketing effort.
Your website is a storefront and a scrapbook, a place to attract, inform, connect, collect, and communicate. Your website is “You-Central.”
Your domain name
Branding! Are you kidding? Your name is your biggest brand so don't be shy. Get your name. I'll show you how.
A web hosting company handles all the geeky tech stuff for you so you can build your website. You'll learn how to choose one.
Your web hosting company may have WordPress theme builder service built in. Mine does. You can choose one of their themes to start off, just because it's easy, or upload a premium theme. You'll learn where to purchase premium themes and how to hire a professional if you need to so that your website markets you and your writing.
Your blog, which is connected to your website is a place to communicate with your readers. A regularly-updated blog can help you get discovered by people who use Google and other search engines to find answers or entertainment. Your blog is an extension of your website. There's no need to choose a separate blogging service.
Your email marketing list
The most important function of your website and blog is to create personal connection with readers by getting them to hand over their email address. When they give you their email address, they have given you permission to contact them directly.
Whatever you put on your website, make sure to place your email newsletter signup form at the top right of your web pages, because this is where people expect it to be.
The ethical bribe
Website visitors are tired of being sold to, so entice them with an “ethical bribe.” This could be a free story, tip sheet, or anything you can think of that has informational or entertainment value to your audience.
Easy, but maybe a little tedious
This module will hopefully take the mystery out of creating a website, blog, and email marketing newsletter so you can get started or improve the site you have today. There are several solutions including one that takes about one hour to build. I'm not kidding.
Some thoughts before you begin
Before I introduce you to my friend and colleague Linda Lee, a WordPress website developer and instructor, to explain about domain names, website hosting, and blogs, I'd like to tell you this...